The Male Aesthetics Guide

With expert insights from Dr Juanri Jonck, LifeLAB Medical Practice

Aesthetic medicine has evolved dramatically over the past decade, and one of the biggest shifts has been the rise of male aesthetics. More men than ever are choosing subtle, strategic treatments that enhance confidence, restore structure, and maintain a refreshed appearance.

But treating men is not the same as treating women.

“Men should never be treated as big, muscular versions of women.” Dr Juanri Jonck explains: “Aesthetics have been around for decades, and initially women were the main takers of these regenerative treatments. In the past decade men have realised they need to catch up with their young-looking partners.”

Male facial anatomy is uniquely structured, and understanding these differences forms the foundation of natural-looking, masculine results.

The 3 Pillars of Male Facial Anatomy

1. Bone Structure

Men naturally present with more angular, prominent skeletal features:
A stronger brow ridge.
A more defined, structured jawline.
A broader, squarer chin.

These features act as key landmarks for treatment planning, ensuring results strengthen masculine definition rather than soften it.

2. Soft Tissue Distribution

Men have:
Thicker skin.
Greater muscle mass in the jaw and temple area.
A different fat distribution pattern (often concentrated along the jawline and chin).

These factors change how product is placed and how injectables behave in the skin.

3. Facial Ratios & Proportions

Male faces tend to be:
Broader and longer.
Defined by a lower brow position.
Characterised by stronger mid-to-lower face projection.

A projected chin and structured jawline are key masculine markers, while an under-projected chin can create a “weaker” profile.

As Dr Jonck explains: “In men, our main focus is often strengthening the jawline and chin, treating scar tissue, and boosting overall confidence.”

Most Popular Aesthetic Treatments for Men at LifeLAB

1. Toxin & Preventative Injectables
Men tend to develop deeper expression lines due to stronger facial muscles and thicker skin. Toxin helps soften existing wrinkles and prevent new ones from forming, keeping the face looking rested and youthful without compromising masculine expression.

2. Under-Eye Rejuvenation (Hyaluronic Acid Fillers)
Hyaluronic Acid (HA) fillers are used to treat hollow or tired-looking under-eyes by restoring gentle volume and hydration. This creates a fresher, more energised appearance - one of the most requested treatments among male patients.

3. Jawline & Chin Sculpting (Structural HA Fillers)
Using high-density Hyaluronic Acid fillers designed for contouring, we enhance jawline definition and chin projection. This treatment sharpens facial structure, improves balance, and strengthens masculine features.

4. Collagen-Stimulating Biostimulators (PLLA & CaHA)
PLLA (Poly-L-lactic Acid) and CaHA (Calcium Hydroxylapatite) are long-lasting injectables that stimulate collagen types I and III. They improve skin density, firmness, and structure - ideal for men wanting subtle, natural enhancement without a “filled” look.

These treatments reflect what most men want: subtle refinement, enhanced structure, and a fresher, healthier appearance - always executed in a way that respects male facial anatomy and maintains an unmistakably masculine look.

Why Men Choose Aesthetic Treatments

Men typically seek treatments that strengthen masculine features, improve confidence, address scars, ageing signs, or deep wrinkles and maintain a professional, energised appearance.

“Men usually have aesthetics done to improve their self-esteem. These treatments focus on structure, collagen stimulation and confidence - not changing who they are.”

Every patient is an individual with their own vision of what they want to achieve.

Whether you’re curious about refreshing your appearance, strengthening your jawline, or improving your skin quality - our aesthetic doctors are here to guide you.